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Shivay Fashions

Shivay Fashion is an Indian brand banarasi handloom slik fabric and fashion retailer established in 1960.

Shivay Fashion is situated in Varanasi (baneres) we are leading manufacturer of banarasi pure silk sarees.

A Banarasi saree is a saree made in Varanasi, an ancient city which is also called Benares (Banaras). The sarees are among the finest sarees in India and are known for their gold and silver brocade or zari, fine silk and opulent embroidery. The sarees are made of finely woven silk and are decorated with intricate design, and, because of these engravings, are relatively heavy.

Their special characteristics intricate intertwining floral and foliate motifs, kalga and bel, a string of upright leaves called jhallar at the outer, edge of border is a characteristic of these sarees. Other features are gold work, compact weaving, figures with small details, metallic visual effects, pallus, jal (a net like pattern), and mina work.

The sarees are often part of an Indian bride’s trousseau.
Depending on the intricacy of its designs and patterns, a saree can take from 15 days to a month and sometimes up to six months to complete. Banarasi sarees are mostly worn by Indian women on important occasions such as when attending a wedding and are expected to be complemented by the woman’s best jewelry.

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History

Ralph Fitch (1583–91) describes Banaras as a thriving sector of the cotton textile industry. The earliest mention of the brocade and Zari textiles of Banaras is found in the 19th century. With the migration of silk weavers from Gujarat during the famine of 1603, it is likely that silk brocade weaving started in Banaras in the seventeenth century and developed in excellence during the 18th and 19th century. During the Mughal period, around 14th century, weaving of brocades with intricate designs using gold and silver threads became the specialty of Banaras.

The traditional Banarasi sari is done with cottage industry for about 1.2 million people associated directly or indirectly with the hand loom silk industry of the region around Varanasi
encompassing Gorakhpur, Chandauli, Bhadohi, Jaunpur and Azamgarh districts.

In the last few years, a variety of independent, Varanasi-based brands have emerged to revive the Banarasi sari and bring them directly to mainstream consumers, including Ekaya, Tilfi Banaras, HKV Benaras among others

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